職位描述
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職位職能:
??市場/營銷/拓展專員??
職位描述:
Responsibilities:
? Develop local digital marketing strategy and programs, aligned with business unit objectives, working together with local APAC team
? Identify both short and long term approaches and digital initiatives for key customer segments and business units, which will grow customer acquisition, retention and cross sell
? In conjunction with marketing resources, aggregate content from within the PKI business to generate APAC newsletters on a regular basis
? Develop and manage contents for PKI website for LST, collect and translate news, events, feature stories happening in APAC and submit them to PKI Connect and PKI websites
? Perform statistical analysis and reporting for the eMarketing campaigns and websites. Identify, track, and optimize metrics and reporting for programs and campaigns executed; present metrics to marketing team
? Exploit wide range of digital approaches and tactics: design, web, mobile, analytics, social media, banner campaigns, email marketing, social media applications, etc.
? Coordinate translation activities, including vendor relationships, for digital activities in the region
? In partnership with CMO team, execute Support Search Engine Optimization (SEO) and Paid Search Engine advertising for LST
? Attain mastery of marketing campaign functions within Salesforce.com (CRM)
? Maintain high data quality and integrity in our CRM and other programs
? Ensure digital marketing activities are aligned with business objectives, messaging and corporate brand standards as well as follow internet best practices
? Ensure all digital marketing activities are accomplished with the goal that each will be examples of internal/external marketing best practice - differentiated, clear calls to action, intuitive and easily accessible, clear benefits, and demonstrable ROI
? Other duties as assigned
Qualifications
? Technical Skills: Solid experience in analysis and optimizing websites. Good understanding in web related technologies.
? Communication Skills: Good oral and written English required. Effectively communicates with and engages all levels of the organization verbally and in writing; translates e-marketing objectives into business terms and implications; produces clear, understandable documentation geared for all audiences. Experience communicating with senior personnel both internally and externally is necessary for success. Solution oriented and problem solver.
? Business & Organization Knowledge: Understands marketing within the life science industry. General knowledge on life science products, target segments, customer attributes and terminologies.
? Education: Bachelor\'s degree in business, marketing or science. An advanced degree is preferred.
