職位描述
職位描述：
KEY ACCOUNTABILITIES: 1. Participate in national marketing plan development 1) Participate in annual long range strategic planning ( 3-year plan) 2) Participate in annual marketing tactical budget plan ( 1-year plan) 2. Develop area marketing plans 1) Propose regional tactical cycleplans ( 4 times per year) 2) Report local market info to central ( on a monthly basis) 3. Execute / implement national & regional marketing plans 1) Train regional sales force 2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate 3) Product specific regional sales and A&P budget 4) Organize regioanl activities (CME programs, symposia , etc.) 5) Attend regional sales weekly meetings 4. Execute / implement national & regional marketing plans 1) Train regional sales force 2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate 3) Product specific regional sales and A&P budget 4) Organize regioanl activities (CME programs, symposia , etc.) 5) Attend regional sales weekly meetings 5. Regional brand management 1) Organize Brand Champion 2) Regional KOL management 3) Participate brand team 6. Regional market intelligence JOB-HOLDER ENTRY REQUIREMENTS: Education: College Degree or Above Experience & knowledge: At least 3 years with pharmaceutical industry At least 1 years sales force management experience Industry/product knowledge Core competencies: Good marketing planning skills Good project management skills Good selling skills Good interpersonal skills
