職位描述
工作職責(zé)：
Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forecast LRF & P&L. Interface with medical, GMC and other functions as supporter.
Responsibilities
1. Execution of brand tactics
？ Execute brand strategies to market needs, and define priorities for responsible brand
？ Manage agencies for brand promotion need (budget, scope, timing, and quality of project)
？ Forecast brand performance and track progress towards target
2. Develop brand promotional materials and training
？ Develop brand DA, promotional slides, publication if needed and internal training materials;
？ Train Field Force on product positioning and prioritization
3. Lead to develop brand plan & management & cross-functional leadership
？ Analyze market trend, competitors situation to support developing brand strategy;
？ Explore customer insight and brand value proposition to support developing brand strategy;
？ Track progress towards brand target timely;
？ Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
？ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
4. Develop product life cycle management strategy
？ Working with Marketing manager to develop brand life cycle management strategy
Accountable
？ Flawless execution in marketing activities and manage project independently;
？ Develop brand promotional materials and internal training materials;
？ Develop product life cycle management strategy with cross function team.
？ Actively participate campaign development;
？ BP plan and brand A&P allocation.
Shared Accountability
？ Op Plan and influence sales targets;
？ Develop marketing mix & POA with innovation;
？ Validate brand-specific messages, design training (wmedical, regulatory, and training department)
？ Develop awareness campaigns, congress content (w KOLs) in partnership with medical, communication department
？ Interface with cross-functional team;
ORGANIZATIONAL RELATIONSHIPS
？ RTAL Sales leadRSIMsLSOs
？ Market Access Lead
？ Medical Affairs Lead
？ GCO Marketing services, Business Analytics & Insights (BAI)
？ Customer Marketing roles
？ eMCM marketing
任職資格：
EDUCATION AND EXPERIENCE
Qualifications:
？ Bachelor degree in Medical or Medicine, Master degree and MBA preferred
？ Fluent oral & written English
？ 3-5 years marketing with above 18 months BM experience or sales RM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required andor preferred, as applicable.
Expect candidates to demonstrate these competencies:
? FunctionalTechnical Skills
? Acts Decisively
? Seizes Accountability
? Grows Self
? Change Agile
? Self-Awareness
? Commits to “One Pfizer”
? Peer Relationships
Expect candidates to demonstrate these commercial management competencies
? Market, Customer, and Competitor insight
? Strategic and operational businessMarket planning
? Market Execution
? Marketing Innovation
? Data analysis, interpretation and communication
? Performance and program metrics
